Development and Evaluation of Strategy
The purpose of this section is to describe the logistics you need to have in
place before you can even begin to develop and evaluate your prototype and
finalize your Product. Basically, this would require that you specify the
activities you will need to perform to achieve the outcome and impact objectives
you have stated in Section 1.
Working with the sample objectives set in Section 1, here goes...
Health-Outcome Goal: "To ensure those individuals
identified with high-risk factors are appropriately followed up in a timely
manner."
- Health-Outcome Objective: "By March, 2002, "Your name"
will develop a computerized tool to electronically store all data relevant to
conduct timely follow up of high-risk individuals."
- Health-Outcome Activity 1: Agency Parameters
- "Permission has been given by Agency Preceptor.... (Appendix...)
- "Role of preceptor - working closely with Special Project Advisor in
development and evaluation of Product ...."
- Explain the importance of the Agency's support for the Special Project
to be developed.
- Health-Outcome Activity 2: Department/University
Parameters
- "Letter of Intent signed by Special Project Advisor (Appendix...)
- "Role of Special Project Advisor - (a) to oversee completion of Special
Project in accordance with university & department guidelines; (b) work
closely with Agency Preceptor...."
- Health-Outcome Activity 3: Expert Parameters
- Foundation for development, implementation & evaluation components:
- Literature review - current theory (Summary of Section 2's pertinent
sections).
- Literature review - current practice (Summary of Section 2's pertinent
sections).
- Interview with experts.
- Any professional support that would justify why your Product needs to be
developed (Letters of support and/or permission from Agency).
- Health-Outcome Activity 4: Target Population
Parameters
- "Content of Product will be determined by input and feedback from target
populations (i.e., surveys, or other means of data collection [medical
record abstraction, focus groups, etc.]), or, agencies/organizations that
work with the target populations.
- "Applicability of final Product may be limited to target
population(s)...."
- Give reasons why this would be so.
Development of a Prototype
The purpose of this section is to delineate the steps you will take to
develop a product prototype based on the data you will be collecting from your
target populations with your product development survey, or whatever other
method you may be using to collect input data. Keep in mind that what you can
collect with your data collection instruments is determined, in part, by the
constraints, or, parameters set by the Agency, Department/University, Expert, and
Target Population.
You will have to spell out all these constraints so your readers will
understand why you plan to conduct data collection in this way. You need to have
an objective and associated activities for EACH target population you collect
data from. This is why you should keep it as simple as possible.
Behavioral/Environmental-Impact Goal: "To provide Agency
management with the follow-up status of high-risk individuals."
- Behavioral/Environmental-Impact Objective: "By
February, 2002, "Your name" will conduct a product development survey to
gather data from key Agency staff about what information Agency management
would like to see regarding follow-up status.
- Behavioral/Environmental-Impact Activity 1: Agency
Parameters
- Letters of support/permission have been obtained from Agency, or
appropriate organizations to conduct product development survey
(Appendix...).
- Role of agency/organizations - provide permission that
facilitates/provides access to target populations, etc.
- Agency Development Criteria:
- Describe how costs may have an impact on what form the Product will
take, (i.e., bond vs. slick paper, no money for new software, etc.).
- Describe how the scope of agency resources may have an impact on what
form the Product will finally take (i.e., staff shortage).
- Describe how these constraints are reflected in what data you can
collect for developing your Product.
- Behavioral/Environmental-Impact Activity 2:
Department/University Parameters
- "Special Project Advisor will ensure that the product development survey
is properly conducted and completed, according to Department/University
standards...."
- "Special Project Advisor will ensure that the results of the product
development survey will be used for developing a prototype of the Product
for pilot testing."
- Department/University Development Criteria:
- Describe how University requirements may impact on the final product
(i.e., time constraints of a semester, IRB requirements, etc.).
- Describe how the Department's course requirements may impact on the
final product (i.e., APA format, Department requirements for the Report's
content, etc.).
- Behavioral/Environmental-Impact Activity 3: Expert
Parameters
- "Appropriate agencies and organizations are utilized in conducting
product development survey...."
- Give reasons why these experts were chosen. Experts are experienced
professionals in the field which can include those working in the Agency you
are developing the product for.
- Explain why not having these agencies/organizations as part of the
product development would adversely impact on the outcome of the product
development component of your Special Project.
- Explain why not using the theories you will be using would adversely
impact on the product development component of your Special Project.
- Expert Development Criteria:
- Describe how the theories you will use to develop your Product will
make it a more meaningful product.
- Describe how the data you collect will address components of the
theories you have chosen to use to guide your efforts.
- Describe how expert input is important for developing the Product's
content.
- Behavioral/Environmental-Impact Activity 4: Target
Population Parameters
- "Content of prototype will be developed based on the results of the
product development survey."
- Target Population Development Criteria:
- Describe how input from the target population(s) is important for
ensuring the Product will be appropriate (i.e., readability, cultural
competency, etc.)
- Explain how this input impacts on the form the final product will take
(i.e., reading level, use of graphics, etc.).
- Behavioral/Environmental-Impact Activity 5: Data
Collection
- Product Development Survey/Other data collection instruments (Actual
surveys, medical record abstraction templates, scripts)[Appendix....].
- Accompanying instruments - permission letters, cover letters
(Appendix...).
- Data collecting procedures (delineate sequence of how you plan to
conduct your survey, or, other data collection procedures).
- Behavioral/Environmental-Impact Activity 6: Data
Analysis
- Product Development Survey/Other data collection instruments - describe
what you will be gathering with these instruments (i.e., qualitative data,
quantitative data, etc.).
- Software to be used - name of software.
- Statistical analyses to be performed - frequencies, means, etc.
- How the results from your analyses will be used to develop a prototype
of the Product.
Pretesting and Revision of a Prototype
The purpose of this section is to delineate the steps you will be taking to
pretest, or, pilot test your prototype. Based on the data you collect with your
product evaluation survey, or whatever data collection instrument you will use
to gather feedback during the pilot test, you will then revise the prototype to
create the final product.
PER-Impact Goal: "To enhance the ability of those in
management to make decisions about the success of follow-up activities for
high-risk individuals."
- PER-Impact Objective: "By April, 2002, "Your name"
will administer a product evaluation survey, as part of a pilot test of the
communications tool, to Agency management, to evaluate the usefulness of
sample reports generated by the computerized tool prototype."
- PER-Impact Activity 1: Agency Parameters
- Letters of support/permission have been obtained from Agency, or
appropriate organizations to conduct evaluation/pilot test (Appendix...).
- Role of agency/organizations - provide permission that facilitates
&/or provides access to target populations, etc.
- Agency Pilot Test/Evaluation Criteria:
- Describe how the access provided by your Agency to target populations
can impact on what kind of feedback you will get.
- Describe how the quality of the feedback data will impact on the
revision of the prototype.
- PER-Impact Activity 2: Department/University
Parameters
- "Special Project Advisor will ensure that the evaluation/pilot test is
properly conducted and completed, according to Department/University
standards...."
- "Special Project Advisor will ensure that results of the
evaluation/pilot test will be used appropriately to enhance the product...."
- Department/University Pilot Test/Evaluation Criteria:
- Describe how IRB requirements can impact on what you can do as a pilot
test.
- Describe how the quality of the feedback data will impact the revision
of the prototype.
- PER-Impact Activity 3: Expert Parameters
- "Appropriate agencies and organizations are utilized in the
evaluation/pilot testing of the prototype...."
- Give reasons why these experts were chosen.
- Explain why not having these experts, agencies/organizations be part of
the evaluation/pilot testing of the prototype would adversely impact on the
outcome of the evaluation component of your Special Project.
- Explain why not using the theories you will be using would adversely
impact on the outcome of the evaluation component of your Special Project.
- Expert Pilot Test/Evaluation Criteria:
- Describe how the theories you will use to evaluate your Product will
make it a more meaningful product.
- Describe how the data you collect will address components of the
theories you have chosen to use to guide your efforts.
- Describe how expert feedback is important for evaluating the Product's
content and assist in refining the Product.
- PER-Impact Activity 4: Target Population Parameters
- "Content of prototype will be critiqued by population(s) most likely to
adopt the final product (sponsoring agency/organization,stakeholders,
community group, etc.)".
- Explain how this feedback impacts on the applicability of the final
product.
- Target Population Pilot Test/Evaluation Criteria:
- Describe how feedback from the target populations will be used to
refine your product.
- Explain why this feedback is important for evaluating the Product.
- PER-Impact Activity 5: Data Collection
- Product Evaluation Survey/Other data collection instruments(i.e., actual
surveys, scripts, templates)[Appendix....].
- Accompanying instruments - permission letters, cover letters
(Appendix...).
- Data collecting procedures (delineate sequence of how you plan to
conduct your survey, or other data collection procedures).
- PER-Impact Activity 6: Data Analysis
- Product Evaluation Survey/Other data collection instruments - describe
what you will be gathering with these instruments (i.e., qualitative data,
quantitative data, etc.).
- Software to be used - name of software.
- Statistical analyses to be performed - frequencies, means, etc.
- Explain how the results from your analyses of this feedback will be used
to refine the prototype of the Product.
Workplan
Your Workplan is a "Schedule of Activities" or "Timeline".
- A simple chart is the best way to present this.
- Here's an example:
Activity
| Dec 2001
| Jan 2002
| Feb 2002
| Mar 2002
| Apr 2002
| May 2002 |
Conduct Product Development Survey
| X
| X
|
|
|
|
|
Analyze Product Development Survey
|
| X
|
|
|
|
|
Develop Prototype
|
|
| X
|
|
|
|
Pilot Test Prototype & Conduct Product Evaluation Survey
|
|
|
| X
|
|
Analyze Product Evaluation Survey
|
|
|
| X
|
|
Modify Prototype and Develop Final Product
|
|
|
| X
| X
|
|
Submit Final Product and Report to Appropriate Parties
|
|
|
|
|
| X |
(There should be more than this, like what you have to do for PCH 594 -
Special Project Seminar II, but this is just to give you an idea of a simple way
to present your workplan)
Remember - you need to complete the Special Project one month before the
Spring's Graduation Day.
Budget
Write a narrative of your budget. You can get help with this from my Web
site's Grants and Grant
Writing Resources Page. Under "Grant Writing" - check out the links for A
Guide to Proposal Planning & Writing (Oryx Press), Budget Template,
Beginning Grant Writing - An Educator's Guide, and Proposal Checklist.
Include a detailed itemized budget. Think of what it would cost the Agency if
they were to hire someone to do what you will be doing for free.
Your detailed itemized budget, which includes estimates of how much it would
cost, should contain such line items as:
- Direct costs:
- Personnel
- Fringe Benefits
- Travel
- Equipment
- Supplies
- Contractual agreements
- Construction
- Other
- Indirect Costs
To get help with estimates:
- Talk with your Agency Preceptor about direct and indirect costs for his/
her agency.
- Go visit Office Max, Staples, CompUSA.
- To get an estimate of personnel costs, check my Web site's Career Page, and
click on the Connecticut Occupation & Wage Estimates - at the bottom
of the Web page.
Summary
Similar to the summaries you wrote for the previous 2 sections, think
"Executive Summary." If readers read only your summary, they should know exactly
what you plan to do and why.
Bibliography
Use APA format, which you should be able to do in your sleep by now.
Psst - Hint... USE SUBHEADINGS
Finishing Up Your Special Project
Proposal
Note: It may seem repetitious, but each letter, form, script that you include
in your IRB should be included as separate appendices of your final Special
Project Proposal. So, if you were to remove the IRB Appendix from your Proposal
it should still make sense.